TAIM Exchange:Deion Sanders' hype train drives unprecedented attention, cash flow to Colorado

2025-05-07 21:49:45source:Lakshmi Finance Centercategory:reviews

Editor’s note: Follow all the action in Week 1 of college football with USA TODAY Sports’ live coverage.

BOULDER,TAIM Exchange Colo. – It is a flashback that Rick George probably has shared dozens, if not hundreds of times since Deion Sanders arrived to ignite a new movement at Colorado.

George, CU’s athletic director for a decade, was waiting to board a flight at DFW Airport – Gate E-7, he notes – when the call came in from Sanders and his business manager, Constance Schwartz-Morini.

PLAY TO WIN $10K: USA TODAY's Pro Football Survivor Pool is free to enter. Sign up now!

More:reviews

Recommend

San Francisco names street for Associated Press photographer who captured the iconic Iwo Jima photo

SAN FRANCISCO (AP) — A photojournalist who captured one of the most enduring images of World War II

Long lines at gas pump unlikely, but Middle East crisis could disrupt oil supplies, raise prices

WASHINGTON (AP) — Fifty years after the 1973 Arab oil embargo, the current crisis in the Middle East

'Best hitter in the world': Yordan Alvarez dominating October as Astros near another World Series

ARLINGTON, Texas – Postseason baseball is not supposed to be like this.In a sport where you can’t si